GTM Engineer

About the Role: Built is hiring a Go-To-Market Engineer (GTME) to design, operate, and continuously improve the systems and campaigns that drive lender pipeline and revenue. This role sits at the intersection of campaign execution, marketing automation, AI-driven workflows, data, and enablement. You will not just build GTM infrastructure — you will actively run it day to day. From executing and optimizing campaigns in HubSpot, to automating enrichment and outbound workflows, to creating playbooks and operating models that teams rely on, this role owns the execution and evolution of our lender go-to-market engine. This is a high-ownership, hands-on role. You’ll help define how GTM is executed at Built, translate strategy into technical and operational reality, and ensure our systems are scalable, trusted, and revenue-driving. If you’re excited by shipping campaigns, wiring together APIs, orchestrating Clay and AirOps workflows, building AI-powered automations, and proving business impact through data — this role is for you. What You’ll Do: Own Campaign Execution & GTM Operations Own end-to-end campaign execution for the lender business in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs Build, launch, measure, and optimize campaigns based on performance and pipeline impact Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)